At ten years old, I fell in love with american radio content and programming when I was based in California with my parents. I loved how American radio was created, how production components were flawlessly timed on song intros, the music flow, how the jocks had pride in the music, the station brand, and how the team had fun on-air. There was this sense of high production values; everything was running synchronically, and there was this exciting feeling of competition between radio stations to become the number one. It was my life purpose to become program director of a radio station in the USA. Two years later, I relocated with the family to Montpellier in France, where FM commercial radio was just beginning. The freshly built independent radio stations sounded like amateurs compared to American radio to me — even FM 7, the number 1 station in Montpellier.
At 12 years old, I have decided to jump in with both feet. I phoned the station, asked for the market VP, and suggested a job interview as I wanted to be on the air as a first step. After a 45-minute meeting where I shared what I heard on great radio stations in the USA and gave my personal views of how a fresh, trendy and leading radio station should sound, the market VP gave me a weekend show.
I produced and hosted that HIT-based show for more than seven years. Then FM 7 became a part of the NRJ network (acronym of the French word for “energy”), now a worldwide-franchised CHR brand. At 19, I moved from Montpellier to Paris to become NRJ France’s prime time host and production director.
I later joined NRJ's rival, Fun Radio, a rhythmic CHR network, as well as RTL2, a soft rock network, as their program director and went overseas to gain international programming experience at Galaxy (now Capital FM) in Manchester, England, and at Mix 106.5 (now KIIS 1065) in Sydney, Australia. I have also supervised 23 radio networks and radio stations as the Vice President of Programming for Lagardère across Europe and South Africa. My first step with my radio station has always been to find the right strategy. I have used sophisticated research through the analysis tools and the team from Radio Intelligence, the leader in strategic research for radio and music. As a client of Radio Intelligence in the UK, Australia, and France since 2001, my stations have grown exponentially with fun and excitement.That's why I joined the Radio Intelligence team as a strategic consultant and vice president between 2010 and 2012, consulting for CADENA 100 in Spain, the GLOBO group in Brazil, NRJ in France, HIT RADIO in Morocco, amongst other countries, with tremendous rating results.
Between 2012 and 2014, I was finally living the dream when I became program director of MAGIC 102.7 (Miami’s Greatest Hits) in Miami, the #11 market in the US. MAGIC 102.7 (now The Beach 102.7) doubled its audience market share from 2.8% to 5.1% in two years and became number one with its strategic core target, men 25-54, with more than 130% growth.
Then in 2014, I was hired as program director at THE BEAT 92.5 (Rhythmic Hot AC) in Montreal, Canada. I helped the team to build a brand new product and an exciting new brand with one goal in mind: to enhance the ratings considerably. We made the station the constant number one among women 25-54 and the permanent number one at-work radio station.
Now, it is my second time as strategic consultant and vice-president for Radio Intelligence, where my purpose is to support you in the process of your strategic market study to determine the most compelling strategy with one aim: to give you peace of mind and notable results.