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VETERAN PD SAM ZNIBER: ‘MAKE PEOPLE FEEL SOMETHING’

VETERAN PD SAM ZNIBER: ‘MAKE PEOPLE FEEL SOMETHING’

Cool article by Thomas Giger from RadioIloveIT

Which radio programming strategies work anywhere? An interview with veteran music radio PD Sam Zniber, who’s programmed and consulted music stations on 5 continents. Different radio markets need different programming strategies. But the best practices for music, morning, marketing, talent, imaging and processing can be used to build a unique, great-sounding product for your target demo, regardless where you are.